December 02, 2020
The New Indian Express
Our journey began with a clear goal: to create a space for Indian watchmaking on the global stage. Leaving their tech jobs in Hong Kong was a big decision fueled by their love for fine watches. Our founders, Nirupesh and Mercy Amalraj, noticed that there was no Indian brand that showcased our rich watchmaking history, and they wanted to change that. With nearly twenty years of combined experience in technology and a strong sense of design, they set out to create watches that focus on craftsmanship and simplicity, honouring the legacy of those who came before us in the industry.
In her article for The New Indian Express, Meera Bhardwaj talks about our Renaissance Automatic collection and what it means for us in Indian watchmaking. This collection is more than just about telling time; it shows our effort to bring back our watchmaking history and celebrate good craftsmanship.
With fresh ideas and energy, we are on a mission to create a movement among our customers in the days to come. We are focused on launching our second collection and aim to create limited edition watches that connect with our customers. We believe in targeting the 'Bridge to Luxury' segment, providing good options for those looking for both quality and value. Our goal is not just to build a brand; it’s to start a revival in Indian watchmaking and inspire a new group of watch lovers who appreciate the craft of making watches as much as we do. Read the full backstory here.