December 02, 2020
Quartz India
India’s fetish for military memorabilia has found its way into yet another commercial brand. Bangalore Watch Company (BWC), a premium homegrown microbrand, yesterday (Sept. 10) launched its latest collection of watches, MACH 1, dedicated to the supersonic fighter jet MiG 21 Type 77. Even though aviation-themed collections are an international trend, this is a first for a brand to dedicate a line to a fighter jet of the Indian Air Force (IAF). Read the exclusive coverage on Quartz India.