Esquire India

Esquire India featured Bangalore Watch Company in a piece on the microbrands reshaping homegrown Indian watchmaking. Written by Aditi Tarafdar, the article traces how a small set of independent Indian labels are turning history, craft, and culture into wristwatches, with Bangalore Watch Company named among the Indian brands worth knowing.

The article traces BWC back to co-founders Nirupesh Joshi and his wife, Mercy Amalraj, who started the label out of Bengaluru in 2018. It notes how the brand built its name on Indian-themed sports watches, MACH 1 for Air Force aviation and Cover Drive for cricket, before its biggest moment yet: the Apogee, launched in 2021 to mark 50 years of India's space programme, which later became the first Indian watch qualified for actual spaceflight.

Read the full feature by Esquire India here.