Silent Luxury

The Silent Luxury recently published an article by Eva Winterer that examines India's growing importance in the global luxury watch market. Winterer outlines why India's luxury watch market is being read as a structural shift in where global watch authority sits, not just a short-term trend.

She notes the rise of homegrown watchmakers building a distinct luxury vocabulary from India's own cultural archive rather than translating European templates. In this context, she highlights Bangalore Watch Company™, an Indian luxury watch brand, noting the use of aluminium salvaged from decommissioned MiG-21 fighter jets as an example of how material provenance becomes part of the design itself. She describes owning a Bangalore Watch Company as a quiet signal among collectors, one that shows the owner has researched the movement and the story behind it, choosing substance over name recognition.

Read the full article here.