Luxury Facts

LuxuryFacts recently featured Bangalore Watch Company’s flagship boutique, highlighting it as the brand’s next chapter in building a space where its story-led watches can be experienced in person. Written by Neha Nambiar, the article includes insights from co-founder Nirupesh Joshi and Mercy Amalraj on creating a place for the community to connect with the brand beyond the product.

The piece also touches on how BWC has been built around accessibility and storytelling since 2018, with watch collections inspired by Indian aviation, space missions, and contemporary Indian narratives. The boutique features a customer lounge, spaces for masterclasses and community events, and archive pieces on display, including meteorite watches, a timepiece made from fighter plane material, and India’s first watch to travel to space. It notes that this is BWC’s first physical retail space after building a global customer base across 30 countries through digital-first engagement.

Read the full article here