February 13, 2026
Monochrome Watches
Monochrome recently published an article by Xavier Markl on the launch of Bangalore Watch Company’s flagship boutique. He opens by placing India in the context of global watchmaking, noting the country’s strong manufacturing capabilities and a collecting culture that is still taking shape. Within this landscape, he highlights BWC as one of the fastest-growing Indian watch brands, a brand Monochrome has followed closely since its early days.
In the piece, Xavier speaks with co-founders Nirupesh Joshi and Mercy Amalraj about the origins of the brand, what drew them to watches, and the philosophy behind BWC. The conversation covers their non-traditional path into watchmaking, coming from a technology consulting background, and how that perspective shaped the way they approach building a modern watch brand from India.
The article also looks at BWC's journey since 2022, including developments in supply chains, production, and in-house technical operations. Xavier touches on the brand’s focus on modern themes rather than traditional motifs, as well as its use of proprietary case materials, testing watches in the stratosphere, and working with uncommon materials. These choices reflect a clear direction in how the brand thinks about design, engineering, and storytelling.
Xavier also discusses the opening of the 1,800 sq ft flagship boutique, positioning it as a space that allows customers to experience the brand more fully. The article closes with a look ahead at what’s next for BWC, including the product roadmap for 2026 and plans for international growth, along with the challenges that come with expanding an independent watch brand beyond India.
In the piece, Xavier speaks with co-founders Nirupesh Joshi and Mercy Amalraj about the origins of the brand, what drew them to watches, and the philosophy behind BWC. The conversation covers their non-traditional path into watchmaking, coming from a technology consulting background, and how that perspective shaped the way they approach building a modern watch brand from India.
The article also looks at BWC's journey since 2022, including developments in supply chains, production, and in-house technical operations. Xavier touches on the brand’s focus on modern themes rather than traditional motifs, as well as its use of proprietary case materials, testing watches in the stratosphere, and working with uncommon materials. These choices reflect a clear direction in how the brand thinks about design, engineering, and storytelling.
Xavier also discusses the opening of the 1,800 sq ft flagship boutique, positioning it as a space that allows customers to experience the brand more fully. The article closes with a look ahead at what’s next for BWC, including the product roadmap for 2026 and plans for international growth, along with the challenges that come with expanding an independent watch brand beyond India.
Read the full article on Monochrome Watches.