Earthshine

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Frequently asked questions

HIGHLIGHTS:

WHY YOU'LL LIKE IT:

The Earthshine is a natural extension of the space-themed watches from the Apogee collection. 

The Earthshine’s case is made of Cerasteel™ - a new material formed by a Unibody case built from high-grade steel, with an outer Ceramic coating. The matte grey of the case maintains the avant-garde design and look of the watch.

The pale-brown fume dial of the Earthshine is inspired by the pale-brown glow we see around the crescent moon. This is a phenomenon caused by Sunlight reflecting from Earth and casting a shine on the Moon.

The two steel crowns, and a polished steel caseback make the otherwise matte case surface stand out. With a 100M water-tight case and a Swiss automatic movement, the Earthshine checks all boxes for a sporty, casual, and futuristic watch with an incredible backstory from the Indian space program that is sure to be the conversation piece of your group.

With a high-quality oil-pulled leather strap and a high-grade steel buckle with a signed BWC logo, wearing the Earthshine becomes easy - night or day!

BACKSTORY OF THIS WATCH:

The 1960s was a decade of the Space Race. Powerful nations competed for supremacy in the Cosmos.

The Gemini, Soyuz, and Apollo missions put people in space and brought them back home safely. It was a technological leap for humans that inspired generations of scientists, engineers, and explorers.

ISRO’s Moon ambitions started in the year 2000 with the National Lunar Mission Task Force. In October 2008, a PSLV-XL rocket blasted off from Sriharikota to travel 384,000 KM to the moon carrying an Orbiter and an Impact probe - this was Chandrayaan-1.

ISRO had a disadvantage - they did not have a rocket as powerful as NASA to send a rocket on a straight path to the moon. While the Apollo mission took 4 days to reach the Moon, the ISRO mission took 21 days. ISRO’s PSLV used Earth’s gravity to slingshot its way to the Moon in the absence of a powerful rocket.

As Chandrayaan-1 orbited the Moon, it confirmed the presence of water ice on the polar craters of the Moon.

11 years later in 2019, Chandrayaan-2 launched with greater ambitions. Not just to orbit the moon, but to put a lander on the surface, and a rover to explore.

India’s Moon missions are a demonstration of ISRO’s ingenuity. It has inspired millions of young people to look up and aspire.

About Cerasteel™

Since 2021, we have been working on a proprietary coating technology. The objective was to achieve a case finishing that will offer the robustness of high-grade steel, adding a level of surface hardness, and aesthetic qualities like colour and surface finishing. The result of this experiment is a unique combination of a steel inner core with a Cerakote application that is unique in terms of colour, application thickness, and the application environment of heat and humidity. This new material is rated for 9H hardness in the pencil hardness test and allows us to offer cases in a variety of colour choices. We are calling this material Cerasteel™.

Why BWC?

Don't wear a watch, wear a story.
A mid-century inspired dress watch paying tribute to HMT, or a robust aviation watch paying tribute to the Indian Air Force, our collections tell stories that give you one more reason to wear a wristwatch.

They'll last you a lifetime.
A good wristwatch lasts a lifetime. So, we built them with the highest quality components - be it surgical grade stainless steel, Swiss automatic movements, or scratch-resistant sapphire glass, our wristwatches are built to last you many years.

Because we care.
High-quality wristwatch ownership is like car ownership. Be it your first watch, or subsequent purchases, they leave you with lasting memories. Your lifestyle changes with time, and so do your watch-wearing preferences. We understand your needs well - be it a strap replacement, out-of-warranty repair for an accidental drop, or just a regular service, we strive to provide you a superlative ownership experience. Talk to our team, and you'll know the difference.